Tayo Jacob at Candle (profile).jpg

Tayo Jacob

Executive Producer, Founder

Nick Jason

A&R, Producer


Ewan Kay

Audio Engineer, Producer

Mikey Ellis

A&R, Blog Coordinator

Our team is filling a huge void in the music industry by helping artists write and produce accessible music that will greatly increase their chances of getting a reaction. Too many artists rush into recording music they've written without getting any professional feedback or guidance. Friends and family are great for encouragement, but most of them won't tell you if what they're hearing is something they would pay for, or even listen to if they didn't have to.  


Getting the thumbs up from your inner circle and then looking to PR and advertising to solve the problem of why nobody else is listening to your music is by far the most common mistake made by artists today. That's why our focus is on the foundation of your project, making sure that your lyrics, melodies and production are compelling. We know that the marketing begins with your songs. 


Once your brand is developed, we can help you reach a larger audience by spreading awareness through our blog, reaching out to our distribution partners and showcasing your music at our live events.  We do everything in our power to help you succeed because your success is our success.


Our efforts have not only attracted the interest of rising stars in the Toronto Music scene - but has also led to partnerships with Higher Reign Music Group and Sony Music Entertainment. As a result of our philosophies and brutally honest approach, #NuMusic has received praise from blogs, TV stations and radio stations from all over the world. We believe we have truly developed an effective process that empowers the unsigned artist to take control of their careers.